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New — TikTok Ads dynamic UTMs now supported

Generate perfect UTMs and analyze campaigns in one place.

Stop losing attribution data to broken UTM links. Pick the platform, paste your URL, get dynamic parameters in seconds — then watch the dashboards populate.

Start for free
Free plan available No credit card required Setup in 2 minutes
dews.app/analytics/meta
LiveApr 1–23
Meta Ads · Overview 3 accounts
Spend
$48.2k
+12.4%
ROAS
5.8×
+0.9×
Conv.
1,284
+18%
CPA
$37.50
-6.1%
Spend & Conversions
SpendConv.
Compatible with
M
Meta Ads
G
Google Ads
T
TikTok Ads
in
LinkedIn Ads
X
Twitter / X
P
Pinterest Ads
2,400+ growth teamsuse Dews to run cleaner paid campaigns
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· UTM Generator

Dynamic UTMs for every platform. Automatically.

Stop stitching tracking params in spreadsheets. Dews knows every platform's macro syntax — and validates your URL before you paste it into an ad manager.

Platform-specific dynamic variables
From {{ad.name}} on Meta to {creative} on Google — tailored per platform.
Real-time compatibility badge
Instantly see if dynamic UTMs are supported, partial, or static.
One-click copy + URL validation
Catches malformed query strings before they break attribution.
Reusable UTM Library
Save your best configurations as templates. Share with your team.
Try the UTM Builder
Step 1 · Platform Dynamic supported
Step 2 · utm_content
{{ad.name}}_spring-sale
https://shop.dews.app/produto?utm_source=meta&utm_medium=paid_social
&utm_campaign={{campaign.name}}
&utm_content={{ad.name}}_spring-sale
Campaign performance Meta
ROAS
5.8×
+0.9×
CPA
$37.50
-6.1%
CTR
2.14%
+0.3%
Top creativeA
spring_sale_v3_carousel
$1,240ROAS 7.2×
· Campaign Analytics

Dashboards you'll actually want to open every morning.

Meta and Google side-by-side, normalized metrics, and creative breakdowns auto-tagged from the UTM Builder — no more exporting CSVs on Sunday night.

Meta + Google in one unified view
Currency, timezone, and attribution normalized.
The metrics that move the needle
ROAS, CPA, CTR, CPM, frequency — comparably, not copied.
Creative breakdown by ad name
Aggregated via the UTMs you generated upstream.
Period comparison built in
This week vs last, MoM, YoY — with significance flags.
See live dashboard
· Platform support

Every ad platform you actually run.

From the obvious to the obscure. We keep up with macro syntax changes so your attribution doesn't break on a Tuesday.

M
Meta Ads
Facebook · Instagram
Dynamic
G
Google Ads
Search · Display · YouTube
Dynamic
T
TikTok Ads
All placements
Dynamic
in
LinkedIn Ads
All placements
Partial
X
Twitter / X
All placements
Partial
P
Pinterest Ads
All placements
Dynamic
K
Kwai Ads
All placements
Static
Tb
Taboola
All placements
Partial
Ob
Outbrain
All placements
Partial
R
Reddit Ads
All placements
Static
S
Snapchat Ads
All placements
Static
?
Other Platform
All placements
Static
· Pricing

Priced for the ad spend you already manage.

Start free. Upgrade when your tracking is too mission-critical to lose.

Starter
For solo marketers getting started
$0/month
Start free
  • 1 user
  • UTM Builder — all platforms
  • 10 saved templates
  • Meta or Google (1 account)
  • Community support
Most popular
Pro
For performance marketers running real budgets
$77/month
Start 14-day trial
  • Up to 5 users
  • Unlimited UTM templates
  • Meta + Google unified (5 accounts)
  • TikTok, LinkedIn, X, Pinterest
  • Creative performance breakdowns
  • Priority support
Agency
For agencies managing 10+ client accounts
$237/month
Talk to sales
  • Unlimited users
  • Unlimited ad accounts
  • White-label reports
  • Client workspaces
  • API access
  • Dedicated success manager
· Questions

Everything you were about to ask.

Ad platforms let you insert macros like {{ad.name}} or {creative} into your URLs. When the ad renders, the platform replaces the macro with the actual value — so your analytics knows which ad drove the click without manual tagging.