Question 1

What exactly is a "dynamic UTM"?

Accepted Answer

Ad platforms let you insert macros like {{ad.name}} or {creative} into your URLs. When the ad renders, the platform replaces the macro with the actual value — so your analytics knows which ad drove the click without manual tagging.

Question 2

Do I need to connect my ad accounts to use the UTM Builder?

Accepted Answer

No. The UTM Builder works standalone. Connecting accounts only unlocks the Analytics dashboards, where we pull spend and performance data.

Question 3

Which platforms support dynamic UTMs fully?

Accepted Answer

Meta, Google, TikTok, Twitter/X, and Pinterest support dynamic UTMs fully. LinkedIn has partial support — some ad formats populate macros, others don't. We flag this in the builder.

Question 4

Can I import existing UTM conventions from my team?

Accepted Answer

Yes. Paste in a sample URL and Dews will reverse-engineer the structure into a reusable template that your whole team can use.

Question 5

Is there a free plan?

Accepted Answer

Yes — Starter is free forever. No credit card. You get the full UTM Builder and one connected ad account.

Question 6

How does Dews handle multiple currencies?

Accepted Answer

You can view dashboards in USD or BRL; we auto-convert using daily rates from your connected accounts. Per-campaign currencies are preserved in the underlying data.

Question 7

Do you support GA4 and server-side tagging?

Accepted Answer

Dews generates standards-compliant UTM parameters that GA4, Mixpanel, Amplitude, and server-side tag managers all read. We do not replace your analytics tool — we make sure it gets clean data.

Question 8

Who built Dews?

Accepted Answer

Dews is built by a small team of paid media operators. We shipped it because no other tool on the market felt like it was built for people who actually spend ad budgets.

One workspace.
Every platform.

Create your account

One workspace.
Every platform.

Create your account

One workspace.Every platform.

Create your account

One workspace.Every platform.

Create your account

One workspace.
Every platform.

One workspace.
Every platform.